Case studies

Hooga Health

Hooga Health contacted us to build a library of photo and video content that they could use for a website redesign and other marketing materials. They asked us to create bright imagery that needed to captured the lifestyle of their customers while also being able to show off the red light that the units emit. We coordinated a hybrid photo video shoot to create a library that elevated their product to surpass their competitors.

Front Room provided location scouting, model sourcing, hair and makeup, full production services, and a hybrid crew for photo and video. The full production services included shot list management and goal setting to be able to achieve the variety they needed to accomplish in a single-day shoot.

The goal was to create a library of photos to be used to support the unique product that they offer and demonstrate how that product is used by clients. To accomplish this, we custom created lighting in every situation that we had our models sit in. We were able to show the red light in a variety of settings including day and night use.

The photos are used on Hooga Health’s website to attract new customers and demonstrate how the products are used in everyday home settings. Utilizing a hybrid photo and video team ensured that we could efficiently capture each scene and keep a consistent look and feel.

Challenge

• Create a library of photo and video in a single-day to elevate their product and be competitive

Services

• Location scouting • Model sourcing • Hair and Makeup • Pre Production • Post-Production for Photo and Video

Team

• Concurrent Hybrid Photo and Video