Case studies
Potawatomi Sportsbook Commercial
The Potawatomi Hotel & Casino reopened its Sportsbook in 2024 and Front Room was there for the Grand Opening where we provided photo and video coverage of the event. Impressed with the dynamic content, Potawatomi’s leadership wanted to further amplify the excitement in a broadcast commercial that would promote Sportsbook as a premier destination. We were able to deliver a commercial that showcases the main attractions of the space – various seating options, food and drink services, and a lively atmosphere centered around watching and betting on sports.
The Sportsbook commercial needed to be produced overnight with a limited talent pool while showcasing different areas of the Sportsbook and capturing the energy of sports betting. Front Room delivered by handling the entire production, from concept to editing, on an accelerated timeline. We creatively tackled challenges by strategically positioning talent, crafting a concise storyline, and assembling a flexible crew ready to work. Our relationship with Potawatomi, built on trust, allows us the freedom to bring these concepts to life.
Front Room delivered three commercials of varying lengths for broadcast to highlight the fun atmosphere of the Sportsbook. We took a significant project off the busy Potawatomi team’s hands, giving them more time to focus on other priorities. Despite a last-minute concept change, we still completed the project ahead of schedule.
The Sportsbook commercial is airing now during the Brewers postseason and will continue airing throughout the Packers season. Our strong relationship with Potawatomi, built on trust, allows us the creative freedom to turn these concepts into reality.
Challenge
Produce a broadcast commercial on short notice with a limited talent pool, non-traditional working hours, and last-minute concept changes.
Services
•Concepting •Pre-Production •On-Site Production •Directing •Video •Editing
Team
•Video •Editing
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